Strategy Brief
Internal Strategy Document • Confidential
Evolving Cardiogram
A comprehensive strategy for layered monetization, expanded market reach, and enhanced user value proposition.
Established foundation with highly engaged user base positioned for strategic expansion
Timeline insights and condition-specific tracking drive consistent daily engagement across free and paid users
Advanced behavioral assessment tools and predictive intelligence capabilities
Strategic transition from restrictive freemium to value-first engagement model
Limited access model designed for subscription conversion
Barrier-focused approach to drive premium conversions
Family sharing model with limited viewer access
Current Pricing Structure
$24.99/year • $3.99/month
30-day trial period
Value-first engagement with comprehensive intelligence tier
Immediate value delivery with clear upgrade incentives
Multi-Stream Revenue Model
Premium Intelligence Tier
Comprehensive health intelligence with unlimited insights
Strategic monetization channels for sustainable growth
Enhanced premium tier with comprehensive health intelligence and provider integration
Free AI assessment tools (FaceIQ, SmileIQ, GaitIQ) drive user engagement, provide immediate value, and generate qualified healthcare partnership leads while creating clear upgrade incentives
Advanced analytics, predictive insights, and personalized health recommendations
Commercial-ready mobile survey platform for remote monitoring, patient engagement, and behavioral health tracking
Strategic user journey from engagement to premium conversion
Projected revenue uplift by strategic monetization stream
Current Subscriptions
Existing recurring revenue from our 61K+ premium subscribers. This forms the stable foundation for all future growth.
Baseline Revenue
AI Lead Generation
Monetizing free user engagement. Example: 500K monthly scans → 5% conversion → 25K qualified leads @ $40/lead = $1,000,000/month potential.
+60% Potential
Premium Intelligence
Upselling engaged free users to the Intelligence Tier for advanced analytics and unlimited history. Example: 5% of free user base converts @ $49.99/year.
+40% Potential
B2B Licensing
Licensing the mEMA platform to corporate wellness programs and healthcare providers. Example: 10 enterprise clients @ $100K/year each.
+20% Potential
Projections represent potential annualized revenue uplift over the existing subscription baseline.
Phased implementation approach for strategic transformation
Deploy enhanced free tier with AI assessment integration, new and robust device integrations and optimized user onboarding experience
Advanced data integration capabilities, provider-ready reporting, personalized recommendations and comprehensive analytics dashboard
MentallQ (mEMA) module deployment targeting employers, digital health, and care providers — expanding beyond subscriptions into remote monitoring, behavioral tracking, and strategic licensing partnerships.
Cardiogram's strategic evolution represents a fundamental shift toward modular intelligence and diversified revenue streams. This comprehensive approach positions us to transcend traditional health tracking limitations and establish market leadership in the emerging health intelligence sector.